As part of Psalms Angels commitment to the environment and so as not to incur waste the majority of our products are made to order just for you and hence can on average take up to 10 or 14 days to arrive.

Making products on demand instead of in bulk helps reduce overproduction, so thank you in advance for your patience and for making a considered and thoughtful purchasing decision, which is good for the planet.

Overproduction in the fashion industry leads to vast quantities of the clothing made —estimated at 30% or more— never being purchased and ultimately ending up as waste in landfills or being incinerated. This issue stems from the "take, make, dispose" model of fast fashion driven by fashion brands efforts to meet changing consumer tastes and maintain high production volumes. The consequences are severe, including significant environmental pollution, high greenhouse gas (GHG) emissions and massive waste of resources like water and energy. Efforts to address overproduction include legislation to encourage circularity and to discourage waste, the adoption of new manufacturing models, improved trend forecasting technology using AI to align production with demand, and a shift towards more mindful consumption by consumers i.e purchasing made on demand clothing, which may have a slightly longer lead time.  

These Are Some Of The Causes Of Fashion Overproduction And Hence Why We Choose To Use The “Made On Demand” Production Method

• Fast Fashion Business Model: The traditional linear model of taking raw materials, making products, and disposing of them creates a cycle of overproduction and waste. 
  
• "Just In Case”Manufacturing: Brands often produce large quantities of clothing in anticipation of demand rather than based on actual consumer needs. 
  
• Consumerism: The constant pressure on consumers to buy new clothes drives demand for more frequent and higher volumes of production. 
  
• Lack of Transparency: Many brands are reluctant to share production data, making it a "dirty secret" that contributes to the problem. 

Environmental Impacts

• Waste: A substantial amount of produced clothing (estimated at 30% or more) remains unsold and becomes waste. 
  
• Pollution: The fashion industry is a major polluter, responsible for approximately 10% of global emissions and significant industrial water pollution. 
  
• Resource Depletion: Producing textiles consumes vast amounts of water and relies on non-renewable resources like petroleum for widely used synthetic materials, such as polyester and nylon.
  
  

Solutions and Strategies

• Legislation: Policies like those in the EU aim to regulate textile waste, promote circularity, and hold brands accountable for their production and disposal practices. 
  
• Technological Innovation: AI-driven trend forecasting can help brands better predict consumer demand, reducing the need for overproduction. 
  
• Circular Economy: Shifting from a "take-make-dispose" model to one that prioritizes longevity, reuse, and recycling can significantly reduce waste. 
  
• Mindful Consumption: Encouraging consumers to buy less, wear clothes longer, and choose sustainable options can reduce overall demand and overproduction. 
  
• New Manufacturing Models: Implementing as we do a "just-in-time, made to order” production model and other models that respond to real-time demand can minimize excess.